Strategy

• #1
  Maximize Seoul Community Network

  To build strong support system for her, we maximized the power of community - Coach & Trainers, Run crews, Catalyst, Athlete and EKIN in every phase and touchpoints.

  
• #2
  Drive FoP Integration to Serve Her

  Focused on beginner runner's insight, launched 10 week digital x physical training programs and services integrating running and training approaches.

  
• #3
  Dial up Full Ecosystem to Support Her

  Leveraging the full power of our Nike ecosystem—including the Nike/NRC App, social channels, and retail stores as hubs—we provided holistic support throughout her journey.

  
• #4
  Create Relevant stylish running experience

  With an unprecedented lineup of cool partners, Vomero 18 led styling content, and a bold city takeover, we redefined what stylish running looks like in the market.